Maxim’s education was dedicated to economics and business management. In 2000, he graduated from the Saint Petersburg Trade and Economic Institute, receiving a degree in economics specialising in accounting and auditing. In 2010, he graduated from the People’s Friendship University of Russia (RUDN) with honours, receiving an MBA in Business Management.
He started working at Softline in 2005, holding the position of the Business Development Director for Eastern Europe and Central Asia. At that time, the company had already opened branches in Belarus, Ukraine, Kazakhstan, Uzbekistan and Kyrgyzstan. The business relations of these countries with Russia, and an understanding of the local culture and economy, allowed the company to successfully establish the branches and gain a share in the local markets.
Under Maxim’s leadership, new branches were established in Azerbaijan, Tajikistan, Georgia and Mongolia (2007), Armenia (2008), and Moldova (2010). Scaling global corporate expertise to new territories and relying on the best local employees and partners has helped Maxim make Softline a leader of the local IT markets.
Today, Maxim is in charge of 11 branches located in countries with different cultures and business customs. In every region, the company strives to adapt its solution portfolio, knowledge and expertise to the local background to become the top market player. Achievement of these goals would be impossible without Maxim’s deep market and technology knowledge and unrivalled business acumen.
Maksim’s hobbies are reading, music, table tennis and football.
Thanks to the help of Softline specialists, we were able to create the cloud infrastructure and to provide users with access to digital content as quickly as possible . Simplified payment management and the ability to store virtually unlimited files allow to use the available IT resources as efficiently as possible. We plan to scale the solution depending on the type and amount of shares in Russia and abroad, and also to attract key rightholders to increase the efficiency of distribution and create new models of mutually beneficial cooperation.
"Migrating the bulk of IT services into the cloud allowed preserving good working order of the infrastructure during the reorganization, ensuring interactions of the company's business units and functioning of the ERP system, and cutting its maintenance costs".
"Two factors contributed to the success of the project. First, deep involvement of business customers of this solution - the employees of the financial department. Second, a true expertise of colleagues from Softline in budgeting, which helped them communicate with the customer in the same language. Due to using the MCaaS model, the employees of the IT department can focus on specific business tasks without wasting time on administering the basic IT infrastructure".
"With IoT, the devices expose the local network, then security counts so that the user is not afraid to connect the machines. Our migration to Windows 10 added value when it came to more efficient graphics and too when talking about security. Furthermore, the 10-year warranty of the system given by Microsoft is the certainty of market longevity".
“As a result of effective interaction with our IT-specialists short terms of equipment supply was guaranteed, which enabled to equip the hotel before its opening and provide the personnel, guests of the hotel, restaurant and bar, as well as partners, holding meetings at our conference-platforms, with modern equipment from reliable manufacturers”.
"The information provided by the specialists of Softline, allow us managing the licenses in Microsoft software efficiently. The recommendations given as a result of the inspection following the method SAM CyberSecurity, shall help us to improve the information security assurance for IT-resources".
"We have received an IT infrastructure management tool that allows not only to control the state of IT services, but, in addition quickly makes necessary changes. It is very important for us to provide remote consulting on technical support requests within the shortest terms. Local mobile device management is another important product benefit: it simplifies maintenance using the tools built into device operating systems".
"Upon completion of the project, our experts were able to administer IT services independently from their Vietnamese colleagues. Softline specialists ensured the smooth interaction of all components, which allowed us to optimize the costs of maintaining the IT infrastructure performance, simplify administering processes and ensure prompt access to the necessary data".
“The software assets inventory performed by Softline specialists has enabled us to determine the number of software licenses actually used, to assess the current license compliance and to get recommendations on optimization of our corporate IT infrastructure. In the future, every business unit will be able to purchase software solutions that meet its unique needs under MPSA. Information on all software purchases in the company will be available from the system administrator’s personal area”.