Main About Company Leadership Maksim Karamyshev

Maksim Karamyshev

Maksim Karamyshev Maxim’s education was dedicated to economics and business management. In 2000, he graduated from the Saint Petersburg Trade and Economic Institute, receiving a degree in economics specialising in accounting and auditing. In 2010, he graduated from the People’s Friendship University of Russia (RUDN) with honours, receiving an MBA in Business Management.

He started working at Softline in 2005, holding the position of the Business Development Director for Eastern Europe and Central Asia. At that time, the company had already opened branches in Belarus, Ukraine, Kazakhstan, Uzbekistan and Kyrgyzstan. The business relations of these countries with Russia, and an understanding of the local culture and economy, allowed the company to successfully establish the branches and gain a share in the local markets.

Under Maxim’s leadership, new branches were established in Azerbaijan, Tajikistan, Georgia and Mongolia (2007), Armenia (2008), and Moldova (2010). Scaling global corporate expertise to new territories and relying on the best local employees and partners has helped Maxim make Softline a leader of the local IT markets.

Today, Maxim is in charge of 11 branches located in countries with different cultures and business customs. In every region, the company strives to adapt its solution portfolio, knowledge and expertise to the local background to become the top market player. Achievement of these goals would be impossible without Maxim’s deep market and technology knowledge and unrivalled business acumen.

Maksim’s hobbies are reading, music, table tennis and football.

We accomplished over 2000 projects

View all
accomplished projects

Softline has provided a cloud for the promotion of major players in the global media market

Softline specialists provided the customer with a cloud-based hosting based on Microsoft Azure.The test assessed the stability of the storage, the availability of certain types of content, the ability to download from different devices and with different parameters. After that, the cloud infrastructure was put into operation.

A Way to the Internet of Things for Machinery Manufacturer MCS Kollmorgen

Our customer MCS Kollmorgen leveraged always-on connectivity of industrial machine controllers installed in their machinery to control equipment at any time and optimize technicians’ visits on site. Procewssing and stroring data at Microsoft Azure the client manages to have a full history of the industrial machinery that they operate throughout Brazil.

E-Document Flow Modernization in GM-AVTOVAZ

The launch of a Microsoft SharePoint-based system has considerably simplified the complex non-linear process of approval of various types of contracts. With this system, it has become easier to find bottlenecks and correctly redistribute the tasks between employees. The document approval process has become more transparent and manageable.

Softline Analyzed IT-Infrastructure of ManpowerGroup Russia & CIS

ManpowerGroup Russia & CIS provides workforce management solutions and services. The IT Department of the company needed to make an infrastructure audit, reveal the potential data security risks, and assess the correctness of IT asset management.

Softline Implements Microsoft System Center in a leading Costa Rican Construction Company

Softline has successfully implemented a Microsoft System Center 2016 project in Constructora Meco, a leading Costa Rican construction company. As a result of the project, the client has improved IT infrastructure management with prompt technical support.

Cambodia Airports Migrate their Email to Office 365 Project Customer: Cambodia Airports

After a pre-deployment phase which included formalizing requirements, deployment design and architecture was completed, the project team deployed a cloud infrastructure intended to coexist with on-premise infrastructure. The project was completed 1 month ahead of schedule.

Softline Migrates Onninen IT Infrastructure to the Cloud

Onninen is an industrial equipment supplier working with production and construction companies. It employs more than 3.000 people in 8 countries. Onninen found itself needing its IT systems restructured as a result of organizational changes to its Russian business division. It was important to enable continuous operation of their services and business processes. The management ordered migration of a part of corporate IT resources to the cloud.

Softline made unified communications for Eastern & Oriental Berhad (Malaysian case study)

As the leader in promoting luxury living as a lifestyle experience, E&O has a proven track record in delivering excellence. Meeting and exceeding customer satisfaction is a key factor in its continued success.

Softline Improved Corporate Portal of Bank of Chile

Implemented with joint efforts of Softline specialists from Argentina and Chile, a new service in the portal of the Bank of Chile helps employees using IT services.

Technical support of the Carlsberg Group IT service management platform in the Eastern Europe region

To process the requests of customers via the hotline in the Eastern Europe region, Baltika Breweries, a part of Carlsberg Group, used the ServiceNow IT service management automation system. Softline was the company responsible for the implementation and technical support of this system.

Efficient Software Assets Management for Bonduelle-Kuban

The Russian branch of Bonduelle has a geographically-distributed infrastructure with plants in Krasnodar region and office in Moscow. Before the project, each business unit independently bought necessary Microsoft licenses following the Open License model. The SAM project became a necessity because the company wanted to assess the existing software contracts and choose a more flexible licensing model.

Hardware Delivery for Hilton Garden Inn Volgograd

Hilton Garden Inn is a brand of Hilton, one of the largest hotel chains with over 5,000 hotels in 103 countries and regions. When the client was opening a new hotel in Volgograd, it was necessary to deliver the equipment meeting the corporate standards to all rooms, conference halls, and for all employees.

We are trusted by our customers and partners

Show all

"With IoT, the devices expose the local network, then security counts so that the user is not afraid to connect the machines. Our migration to Windows 10 added value when it came to more efficient graphics and too when talking about security. Furthermore, the 10-year warranty of the system given by Microsoft is the certainty of market longevity".

Edson Casagrande, R&D at MCS Kollmorgen

"Two factors contributed to the success of the project. First, deep involvement of business customers of this solution - the employees of the financial department. Second, a true expertise of colleagues from Softline in budgeting, which helped them communicate with the customer in the same language. Due to using the MCaaS model, the employees of the IT department can focus on specific business tasks without wasting time on administering the basic IT infrastructure".

Dmitry Fedorov, Head of Information Technology Department of Castorama

“ServiceNow platform development marks yet another step to formulating a service-based approach to address business objectives at our facilities and towards an efficient management of key processes at the company-wide scale”.

Hermann Epstein, IT Vice President, Eastern Europe Region, Baltika Breweries, Part of the Carlsberg Group.

"We have received an IT infrastructure management tool that allows not only to control the state of IT services, but, in addition quickly makes necessary changes. It is very important for us to provide remote consulting on technical support requests within the shortest terms. Local mobile device management is another important product benefit: it simplifies maintenance using the tools built into device operating systems".

Diego Piedra, Server and Network Equipment Maintenance Manager

"The information provided by the specialists of Softline, allow us managing the licenses in Microsoft software efficiently. The recommendations given as a result of the inspection following the method SAM CyberSecurity, shall help us to improve the information security assurance for IT-resources".

Andrey Yudkin, Information Technologies Director in ManpowerGroup Russia & CIS (in Russia and the CIS)

"Migrating the bulk of IT services into the cloud allowed preserving good working order of the infrastructure during the reorganization, ensuring interactions of the company's business units and functioning of the ERP system, and cutting its maintenance costs".

Denis Grekov, Technical Support Lead, Onninen

"Upon completion of the project, our experts were able to administer IT services independently from their Vietnamese colleagues. Softline specialists ensured the smooth interaction of all components, which allowed us to optimize the costs of maintaining the IT infrastructure performance, simplify administering processes and ensure prompt access to the necessary data".

Mr. Simuch Im, Head of IT Grant Thornton in Cambodia

“As a result of effective interaction with our IT-specialists short terms of equipment supply was guaranteed, which enabled to equip the hotel before its opening and provide the personnel, guests of the hotel, restaurant and bar, as well as partners, holding meetings at our conference-platforms, with modern equipment from reliable manufacturers”.

Aleksey Labzin, IT-specialist of Hilton Garden Inn Volgograd

“The software assets inventory performed by Softline specialists has enabled us to determine the number of software licenses actually used, to assess the current license compliance and to get recommendations on optimization of our corporate IT infrastructure. In the future, every business unit will be able to purchase software solutions that meet its unique needs under MPSA. Information on all software purchases in the company will be available from the system administrator’s personal area”.

Alexander Farizanov, Head of IT Department, Bonduelle-Kuban, LLC.